Rhetorical technique refers to the way media is used to convey an intended message, and includes everything from textual persuasion to whitespace. This is the section of the process of media drafting where everything is analyzed for its intention and purpose; an essay is written to persuade or inform, a website is meant to advertise and create a specific ambiance, and the style, look, tone, etc. are all meant to convey whatever the message of the media is. I examine visual and aural techniques of Fallout 4 for their delivery of the game’s potential message.
Visual techniques are a way of communicating a message without the written word. A photograph can tell as much of a story as text, and create a tone and atmosphere specific to the photographer's intended message. This can also look like graphic design, cinematography, book cover art, and so much more. There are too many visual rhetorical aspects of Fallout 4 to name, so I will condense my focus to a few major details.
Aural rhetorical techniques, much like visual techniques, can sometimes affect an audience without even realizing it. Things like song, song tempo, sound effects and the nearness of those effects, and lack of sound help to create emotions in the audience. In Fallout 4, players have a choice of listening to various radio stations, which feature different types of music (mostly 60s or classical). Beyond that, the sound track changes depending on combat and location, and locations, the various types of foe, and certain actions trigger songs that create different moods. For example, walking through the wasteland and and walking through coast sound different.
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